Tuesday, October 13, 2009

Off to Brazil

Mario DiFante and his crew, the producers of Pet Fashion Week NY, are pleased to announce that along with Aktuell Communications, they will be hosting a first of its kind pet industry trade event in Sao Paulo City, Brazil .

Brazil is one of the fastest growing pet market in the world, and is expected to be second only to the U.S. in annual sales within the next couple of years. Currently the U.S. pet market is approximately 42 billion dollars a year with Japan second and Brazil running a close third and expected to overtake Japan in the very near future.

Aktuell is the leading agency regarding integrated marketing services in Brazil and is responsible for producing the world’s top equestrian event, the Athina Onassis International Horse Show.

Aktuell would incorporate the look and feel of PFW’s highly successful NYC event in a uniquely South American setting. The branding elements will be that of the familiar Pet Fashion Week NY although the marketing and development of the event would be a pure partnership.

Aktuell hopes that PFW brand would attract vendors and retailers from both the U.S. market as well as the global pet market.

Good luck Aktuel!

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