Wednesday, April 05, 2006
Prepared Pet Food
IT'S A DOG'S LIFE, INDEED: Nestle Purina Petcare is well aware of how much Americans dote on their dogs, and is wisely creating and then filling a niche that is sure to be a moneymaker. Its Beneful premium dog food line is coming out with Beneful Prepared Meals, and it's exactly what it sounds like: family-style food for dogs made with real beef, chicken, turkey, pork and lamb. The special entrees, including Beef Stew, Simmered Chicken Medley and Roasted Chicken Recipe will go for $1.59 per 10-oz. serving, which is about a dollar more than a can of regular dog food.