Smartpak, a Plymouth, MA-based merchant that specializes in equine supplies and gifts, launched the 40-page SmartPak Canine catalog at the beginning of March. After the ship, it also launched its Internet store, SmartPakCanine.com.
I wrote about SmartPak late last fall for an article in Pets International. It was called Think Pink, a short article about how fashion, especially the color pink, has trotted into the horse world too. SmartPak supports the Susan G. Komen Breast Cancer Foundation and designed some horse gear in pink. I hope they let me know if they will be making their horseblanket coats and other gear for dogs in pink.
Good job, Smartpak! Thanks for giving back to the community that supports you-Women!
About Me
- Charlotte Reed
- A popular pet care and lifestyle expert, Charlotte Reed is also a notable entrepreneur. In 1995, she abandoned life on Wall Street as a corporate lawyer to open Two Dogs & A Goat Incorporated, a premiere, full-service pet care provider in New York City. Reed is the founder of The Pet Writing Conference, and recently has created PetCentricAuthors.com, the first internet site dedicated to promoting authors& their pet books. She is the author of "The Miss Fido Manners Complete Book of Dog Etiquette." Charlotte is the First for Women Pet Solutions columnist and The Pet Socialite blogger for NBC Petside.com. In addition to her writing career, Reed also works as a pet industry consultant. Although many manufacturers have hired her as a spokesperson, she also works with advertising, marketing and social media firms as a pet trend expert, providing a unique understanding of what drives pet consumer behavior. Charlotte is the owner of four dogs, two cats and one parrot.
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