Thursday, December 21, 2006
In the world of fashionable accessories and luggage, Louis Vuitton, Gucci and Prada scream, whereas Goyard only whispers. Founded in 1853 as a maker of trunks, the Company has outfitted grand dukes, moguls, movie stars and the chien of the elite with luggage over the decades. The Company shuns advertising and employs no well-known designers. The company's low-key approach suggests that to boost brand image, there's an alternate path to the marketing strategy of most luxury companies. Next year, Goyard plans to open a new Paris store for pet accessories, offering such items as a $1,970 collapsible dog bowl. Goyard bags can be monogrammed with initials, colorful stripes or other symbols which buyers may want but it "crowns" luggage for royalty only. Do you think think Queen Elizabeth, Marie-Chantal of Greece, King Albert of Monaco, Princess Michael of Kent will order the water bowl for their dogs? Since I have a Prince Charles and a King Charles, I will most definitely be order one. And yes, I have the papers to prove it. That is our royal lineage.