Sunday, April 12, 2009
At the International Auto Show in NYC, Honda unveiled one car this year, their new Dog Friendly™ Element. The oh so dawggie Element concept will be coming to car dealers in fall 2009. The specially designed collection of accessories will most likely include pet restraint systems, a folding ramp, pet bed, water bowl, seat covers, electrical fan and more—all designed for the safety and comfort of your beloved canine companion and you. Watch the video here
All pet safety elements were designed by Japanese Takata Corporation. Takata is the third largest supplier of air-bag systems with a 50% market share in occupant safety systems including seat belts and children's safety seats. With so much experience, dog owners who spend $21k should feel safe transporting their pets.
But really, Honda was not the first car company to promote a pet-friendly vehicle with accessories. Saab was. In the summer of 1999, Saab teamed up with the Humane Society to promote safe pet travels as well as promote their unique Pet Gear line and introduce Saab 9-5 Wagon. This custom-designed line of accessories was developed when Saab discovered that over 60 percent of owners have pets and travel with them frequently.